AI-Powered Product Collections: Designing and Testing Multiple SKUs from a Single Brief

Instead of designing one product at a time, imagine starting from a single brief and ending with a full collection of SKUs—colorways, variations, and extensions—ready to test. That's what AI-powered product collections enable.

How It Works

Write a Strong Master Brief

Define your target customer, price point, use case, and aesthetic direction. Think "summer sandals collection for urban commuters" rather than "sandals."

Generate Core Hero Product

AI helps you design the main SKU: the anchor of your collection.

Spin Out Variants

You then generate variations: alternate colors, materials, trims, or small functional changes (e.g., strap variations, height changes).

Evaluate and Cull

You review the set, keep what feels strongest, and refine tech packs for the shortlist.

Test Before Producing

You can visualize the whole line for stakeholders or even test concepts with your audience before committing to manufacturing.

This lets you behave like a big brand's design team—even if you're small.