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Industry Trends
Jan 24, 2025
7 min read

AI vs Traditional Tech Packs: Speed, Accuracy, and Cost Compared

Tech packs have been built the same way for years: manual tables, copy-pasted images, and lots of human formatting. AI-generated tech packs flip that model.

The Comparison

Speed

Traditional: Hours to days per tech pack, especially for detailed garments or complex products.

AI: Minutes to produce a structured first draft from product visuals and basic inputs.

Accuracy

Traditional: Accuracy depends on how focused (and tired) your team is. Small mistakes creep in easily.

AI: Repeatable structure, fewer copy-paste errors, and easier final reviews instead of building from zero.

Cost

Traditional: Significant design/technical time per SKU; it doesn't scale cheaply.

AI: Marginal cost per additional tech pack drops, letting you explore more SKUs without linearly increasing cost.

Consistency

Traditional: Every tech pack can look slightly different depending on who created it.

AI: Standardized layouts, terminology, and formats across your catalog.

The best setup is hybrid: AI generates, humans review and adjust.

With Genpire, you don't abandon your standards—you encode them. Genpire generates tech packs based on how your brand works, and your team does the final pass.