New Category, No Problem: Expand Your Product Line with AI

Many successful brands eventually branch out into new product categories – a fashion label adding accessories, a beauty brand launching wellness gadgets, etc. However, stepping into a category you know little about can be intimidating. Different products have different design rules and manufacturing quirks. Thankfully, AI can be your guide into the unknown. Genpire's platform comes pre-loaded with knowledge of various industries, so it can help you design products outside your expertise.

Bridge the Knowledge Gap

Consider this scenario: You run a popular home decor brand mainly selling textiles, and you want to introduce small furniture pieces. You're not a furniture expert – but Genpire's AI can assist. You could describe a side table concept to the AI, and it will generate a design that follows furniture design principles (like stable dimensions, appropriate materials). It might recommend using solid wood or metal for durability and provide specs that ensure the table can hold weight safely. All of a sudden, you have a credible side table design ready to prototype, without having hired a furniture designer.

Cross-Category Success

The same applies across categories. If a skincare brand wants to design a beauty tool, or a tech accessory company wants to create a backpack, AI bridges the knowledge gap. It suggests the right materials (heat-resistant silicone for that beauty tool, durable fabrics for the backpack) and creates the tech pack accordingly.

By lowering the knowledge barrier, AI empowers you to expand your product line strategically. You can test new markets and diversify revenue streams without years of experience in each niche.